FelixTell us about your weekWe run the admin of your house.
One number. Text it anything. Denied claims, vendor calls, school forms, renewals, things you didn't know were coming. We chase, file, book and remember — so you don't have to.
$499 a month
Founding rate. Flat. No setup fee, cancel by text.
We're taking our first twelve households. The price stays yours for as long as you stay.
Today
Cigna denied Emma's MRI again. I can't face it.
Don't. The appeal is written and filed with the referral letter attached. They have 30 days. I'll chase on day 14 and tell you only when there's an answer.
Thank god.
The problem
The house is a second job, and nobody is paid to do it.
It is not the cleaning or the lawn. Those you already outsource. It is the holding: the claim to appeal, the quote to compare, the form with a date on it, the renewal that quietly repriced. It lands on one person in the house, and it never finishes.
$90,000 to $150,000
A full time house manager
The going rate in Westchester and Fairfield for the person who does exactly this job. Most households want the work, not the payroll.
About 1 in 5
In network claims denied
Health insurers deny roughly a fifth of in network claims, and fewer than 1% are ever appealed. The money is on the table because appealing is miserable.
6 hours a week
Your admin, not your chores
Forms, portals, quotes, renewals, hold music, chasing. Not the chores, the thinking around the chores. It's the first thing we ask you on the call.
Denial and appeal figures from KFF's analysis of marketplace claims.
Who this is for
This is probably you if
- There is a shared note or spreadsheet somewhere that only you maintain.
- You know your boiler's warranty status because you looked it up during an argument with someone.
- Three or more vendors have your number and you have theirs.
- Something lapsed this year and you found out late.
- You have thought, more than once, about hiring someone for this, and didn't because the job is too small for a person and too big for you.
This is probably not you if you already employ a house manager, or if your house mostly runs itself.
And the ones you never sent
The best messages are the ones you did not have to write.
Once we hold the household, most of the work happens before you notice it needs doing. That is the whole point of the thing.
Tuesday, 9:12am
Three roof quotes are in. The middle one is the only one that itemises the flashing, and their license and insurance check out, so that's the one I'd take. Separately, your home policy was set to renew 18% higher on the 1st. I've held it at last year's number.
I didn't even know that was coming up.
That's the idea.
What you get
Two things, and one of them you will show people.
The Household File
Within a week of joining, a bound record of your own home. Boiler make, model and warranty expiry. Roof age. Filter sizes. Paint colours. Appliance serials. Every vendor, and which of them to stop calling. Policy numbers, renewal dates, school portals, doctors, the dog's meds. Nobody has this. You will.
The line
One number, iMessage or WhatsApp, unlimited requests. Every message acknowledged the same day, with a stated time for when it will be finished.
How it starts
Three steps. Two of them are ours.
A 30 minute call
We map the household. The systems, the vendors, the routines, the people, the things that reliably go wrong. That is the whole of the setup.
Your Household File arrives
A record of your own home, before you have asked us for anything.
You text us from then on
Half sentences at 10pm are fine. It comes back done, not as a question.
Who you are actually talking to
Karl-Gustav Kallasmaa
I'm an AI engineer, so I see what the technology can do now, and what it still leaves on you. It can draft the email, but you still have to remember to send it. It can write the message to the contractor, but you still have to chase the quote, coordinate the visit, and remember why the window still isn't fixed.
I started Felix because I want the opposite: one text, then it is handled. Someone who is on it, who follows up, and who takes it to finished so I never have to think about it again.
In Estonian there's a word, peremees, the one the household runs on. I built this for households like mine, where that person also has the demanding job.
Today, it's me and the software I build. I read every message. The software does the parts it's already better at than I am, watching deadlines, tracking renewals, drafting the appeal, never forgetting, and I do the judgement, the phone calls, and anything where being wrong is expensive.
Over time the software takes more of it, because it's faster and more consistent than I will ever be. What doesn't change is the standard: you text one number, and it comes back done. And for as long as you're a founding household, I'm the person accountable for it.
What it costs
$499 a month. Everything below is included.
Founding rate, held for as long as you stay. After the first twelve households, this prices differently. No setup fee, no per task charge, cancel with a text.
Included
- Unlimited requests on one number, iMessage or WhatsApp
- Every message acknowledged the same day, with a stated time for when it will be finished
- Your Household File, written in week one and kept current
- Claims, appeals, disputes, refunds and cancellations chased to an answer
- Booking and rebooking: medical, dental, vet, auto, home
- Vendor sourcing, quote vetting and coordination
- Renewals and deadlines tracked so they never reach you late
What is not included: the things themselves. Vendor invoices, parts, groceries, tickets and fees are passed through at cost, on your card, with receipts. We never spend without your yes.
What we do not do
- Same day school logistics, pickups or carpoolWe will not promise a thing that fails at 3pm on a Tuesday.
- Anything requiring us to be physically in your homeWe coordinate the people who come to the door. We are not one of them.
- Legal, medical or insurance adviceWe chase, appeal and file. We do not advise.
- Anything needing your ID in person, such as the DMV
Before you book
The things people ask us.
Twenty minutes, and we tell you what we would take off you.
You describe your week. We say plainly which of it is ours, which of it is not, and what it would cost. $499 a month if you want it, nothing if you do not.